Leader Staff
Longtime family-owned business Shawano Auto Sales recently was named one of 56 winners nationwide of the Chrysler Elite Dealer Award for outstanding customer service for 2013.
The late Earl Roloff, who opened the business in 1957 and handed over the operations to his children in 2008, received multiple awards during his tenure as owner. The company has maintained that tradition.
“My father won many customer service awards over the years,” said Jeff Roloff, Earl’s son and now-president of the company. “However, this was a new title given this year.”
Roloff said the business competed with 2,423 authorized Chrysler dealerships in the United States.
“We are a franchise dealer so we are automatically entered,” Roloff said.
The dealership celebrated its 50th anniversary of selling Chrysler vehicles in 2013.
Jeff’s brother, Rick, serves as the company’s vice president, and sisters Pamela Schmidt and Paula Lackner are treasurer and secretary, respectively.
Shawano Auto Sales, 939 E. Green Bay St., sells and services Chrysler, Dodge, Jeep and RAM vehicles.