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TV crews rolling on the river for tourism show

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Segment to debut next March
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Contributed Photo Host Mariah Haberman tries her hand at surf biking on the Wolf River for a segment of “Discover Wisconsin.”

Contributed Photo Host Mariah Haberman climbs atop a bicycle outside Mountain Bay Outfitters in Shawano for a segment of “Discover Wisconsin.”

The natural beauty of the Wolf River will be spotlighted in a new TV program being shot in and around Shawano County.

“Discover Wisconsin,” a weekly show that features tourist attractions throughout the state, has agreed to produce a segment showcasing the Wolf River and its many local fun spots.

The segment is scheduled to debut March 5 and then be rebroadcast periodically over two years. The show appears locally on WFRV-TV (Channel 5) at 6:30 p.m. on Saturdays.

Crews already have started taping footage at different venues on and around the river.

Host Mariah Haberman said the TV production team has enjoyed perfect weather conditions and good local support to showcase the area’s many fun and scenic attractions.

“Everyone’s been super-great,” she said. “It’s been awesome.”

The 30-minute segment also will feature images from Langlade County, Menominee County and the village of Fremont in Waupaca County. Each participant, including Shawano County, has contributed $10,000 to Discover Wisconsin to fund the effort.

Coordinating the production locally is Patti Peterson, tourism manager for the Shawano Country Chamber of Commerce.

Peterson said the two-year marketing agreement with “Discover Wisconsin” includes more than just the TV program. The organization also will be promoting Wolf River tourism through its website, social media and elsewhere.

“They have a great following,” she said.

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